Fund Raisers...Make Money.
Take one group, service or sorority,
then add one national, charitable drive that's
ramping-up their annual fundraiser and what
do you get...lots of free media coverage.
That's right, you get included in many of the promotional
mentions already assigned to the charity. (The media like
to give beaucoup airtime to charities as part of their
agreement with the FCC to provide "x" amount of public
service announcement time without charge.)
The media rarely goes all out for free doing
phone interviews, on location video shoots, airtime on their
top of the hour local news briefs, Six and Eleven O'Clock
News, numerous "read aloud" promo blurbs, mentions and
actual 15 and 30 second produced promos your group or
representative gets to speak and be seen on.
then add one national, charitable drive that's
ramping-up their annual fundraiser and what
do you get...lots of free media coverage.
That's right, you get included in many of the promotional
mentions already assigned to the charity. (The media like
to give beaucoup airtime to charities as part of their
agreement with the FCC to provide "x" amount of public
service announcement time without charge.)
The media rarely goes all out for free doing
phone interviews, on location video shoots, airtime on their
top of the hour local news briefs, Six and Eleven O'Clock
News, numerous "read aloud" promo blurbs, mentions and
actual 15 and 30 second produced promos your group or
representative gets to speak and be seen on.
"in-season" The final weeks before
the charity's annual fund raiser is held.
"national charities" Organizations
that fund raise for nationally recognized
good causes. Children's Miracle Network,
Danny Thomas's Children's Hospital, Boys
and Girls Clubs are some you can name
as the benficiary of your fund raiser.
the charity's annual fund raiser is held.
"national charities" Organizations
that fund raise for nationally recognized
good causes. Children's Miracle Network,
Danny Thomas's Children's Hospital, Boys
and Girls Clubs are some you can name
as the benficiary of your fund raiser.
Media include:
Campus radio
on-air mentions
on-air read promo
recorded promos
on-air interviews
Campus television
on-air mentions
on-air read promo
recorded promos
on-air interviews
on-location live shots
edited shots for newscast
six and eleven o'clock news
Campus newspaper
Placement on campus calendar
News article weeks before
News coverage for ramp-up
Day before
Day of coverage.
Now duplicate that using the closest
big city's media for more uuumphh.
Campus radio
on-air mentions
on-air read promo
recorded promos
on-air interviews
Campus television
on-air mentions
on-air read promo
recorded promos
on-air interviews
on-location live shots
edited shots for newscast
six and eleven o'clock news
Campus newspaper
Placement on campus calendar
News article weeks before
News coverage for ramp-up
Day before
Day of coverage.
Now duplicate that using the closest
big city's media for more uuumphh.
Media Kit
So that media types can have ready
access to every detail about your
event you need to publish them for all
to see - particularly your group!
Add a web page to publish the details
and then call each media to learn who
your contact person will be - hopefully
a female anchorl.
Everything in text needed to describe
the who, what, why, where, when of
your event.
So that media types can have ready
access to every detail about your
event you need to publish them for all
to see - particularly your group!
Add a web page to publish the details
and then call each media to learn who
your contact person will be - hopefully
a female anchorl.
Everything in text needed to describe
the who, what, why, where, when of
your event.
Your group will need an idea to start with that is
capable of capturing the imagination, interest
and curiosity of the media. The idea needs to be
capable of launching your fundraiser into the media
stratosphere. It must be very newsworthy. What will
it be?
capable of capturing the imagination, interest
and curiosity of the media. The idea needs to be
capable of launching your fundraiser into the media
stratosphere. It must be very newsworthy. What will
it be?
Getting the TV Anchors.
...on board early. Go to them when in first
planning stages and ask for thir advice.
Make them feel ownership and they will
use their platform to plead your case to
the public. They can be very convincing.
They may also be able to increase your
airtime, number of on-air promos, over-all
TLC.
...on board early. Go to them when in first
planning stages and ask for thir advice.
Make them feel ownership and they will
use their platform to plead your case to
the public. They can be very convincing.
They may also be able to increase your
airtime, number of on-air promos, over-all
TLC.
College students and their dating craft
capture media interest immediately because
most of the media attended college and can, therefore, personally
relate ...and they know multiple generations of viewers, readers,
and listeners can relate, whether or not they've been to college.
Everybody has dated and naturally curious to know what the kids
on the cutting edge of knowledge know that they don't. Passion is
the media's passion. Events of passion compete for headlines -
most of it negative and here's a chance to balance the news with
everyone's favorite topic - lovin'.
capture media interest immediately because
most of the media attended college and can, therefore, personally
relate ...and they know multiple generations of viewers, readers,
and listeners can relate, whether or not they've been to college.
Everybody has dated and naturally curious to know what the kids
on the cutting edge of knowledge know that they don't. Passion is
the media's passion. Events of passion compete for headlines -
most of it negative and here's a chance to balance the news with
everyone's favorite topic - lovin'.
| Media Stratosphere. "What ideas the media goes "all out" for." |
- visually stimulating
- easy to understand
- easy to relate to
- competition is involved
- controversial
- centers on personal relationships
- strong emotions
| College Dating Workshop + Bunch of Men + Bunch of Women = Media Circus |
Get in touch with Rick
fundraisers@campusbliss.com
or call him @ 517-333-9595 in East
Lansing, MI. He's staged easily 100
events and has a knack for integrating
all sorts of themes. He'd be happy to
help brainstorm your event.
fundraisers@campusbliss.com
or call him @ 517-333-9595 in East
Lansing, MI. He's staged easily 100
events and has a knack for integrating
all sorts of themes. He'd be happy to
help brainstorm your event.
So where's the money?
1) Hold an auction and let the guys
and/or gals bid on participating.
2) Hold a second or multiple events,
for organizations on campus once you
have the wrinkles ironed out. How
about the lady's Lacrosse Team and
one of the men's teams?
A) Expand it to include all athletes,
both men's and women's.
B) How about the Science majors or
the Art's majors?
C) Focus on buildings where majors
take their classes like chem, art,
packaging, business where your
volunteers can promote one on one to
them when classes change during the
day.
1) Hold an auction and let the guys
and/or gals bid on participating.
2) Hold a second or multiple events,
for organizations on campus once you
have the wrinkles ironed out. How
about the lady's Lacrosse Team and
one of the men's teams?
A) Expand it to include all athletes,
both men's and women's.
B) How about the Science majors or
the Art's majors?
C) Focus on buildings where majors
take their classes like chem, art,
packaging, business where your
volunteers can promote one on one to
them when classes change during the
day.
Four efficiencies are gained by
focusing on majors or large groups:
1) Students in a major see each other
repeatedly in a class or in the halls
and are more interested in pursuing
those where an attraction has formed.
2) Easier to personally communicate
with. They share the same halls,
bulletin boards, and entrances.
3) When they see others they
recognize they are more comfortable
signing up or attending your meeting
for them in one of the empty
classrooms in their building. See if you
can rotate your volunteer staffers in
available classrooms over the course
of one whole day before and after
lunch to give the maximum number of
students the opportunity to check out
what you're promoting and sign-up.
p.s. The Psych dept may want to help
sponsor, observe, or be the focus of
this "gender study."
4) Dating activity in a department is
newsworthy and since email networks
already exist within them the word
travels fast to reinforce your message
with additional chatter.
focusing on majors or large groups:
1) Students in a major see each other
repeatedly in a class or in the halls
and are more interested in pursuing
those where an attraction has formed.
2) Easier to personally communicate
with. They share the same halls,
bulletin boards, and entrances.
3) When they see others they
recognize they are more comfortable
signing up or attending your meeting
for them in one of the empty
classrooms in their building. See if you
can rotate your volunteer staffers in
available classrooms over the course
of one whole day before and after
lunch to give the maximum number of
students the opportunity to check out
what you're promoting and sign-up.
p.s. The Psych dept may want to help
sponsor, observe, or be the focus of
this "gender study."
4) Dating activity in a department is
newsworthy and since email networks
already exist within them the word
travels fast to reinforce your message
with additional chatter.
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